Most important data in market analysis

[Eric Trompeter]

Hey guys,

Still pretty new to the real estate investing world in Austin, TX and I'm wanting to focus on a single zip code for now to learn the ropes a little.. My question is about researching the area for relevant data.

What's the most important things I should know about the market, assuming I'm looking to rehab or wholesale in that area?

From what I assume/read (J Scott):

1. sale $ /sq ft. (or just median sale price?)

2. avg days on market (as well as months of supply)

3. price ratios between distressed & retail sales, per J Scott (best way to find this???)

Any major things I'm missing? Obviously can get more detailed to accurately assess ARV/repairs... and include things like school districts, crime, levels of rehab needed (high end/low end), etc...

I want to be an expert in this area, show me the way!!

Thanks!