No response from direct mailers?

[Daniel Allen]

I have been sending out direct mailers to probates, absentee owners, and code enforcements here in Charlotte. Why can't I get a response. I have only received one call and it had a 150k mortgage on it.

[Scott Arpan]

Daniel,

Direct mail works fantastic once you get synergy by sending out regular mailings to a large number of prospects. I don't know anything about mailing to your particular market. In general you want to be sending out thousand(s) of mailers per month knowing at best 3% will respond and maybe 10% of the responders have good transactions and are willing to close with you.