Ethics / Strategery Check: Linking to Assessor Images For My Landing Pages

[Dustin DuFault]

Good Evening!

I've been prepping my first marketing campaign. I've been developing a lot of my own tech for managing what I'm hoping will be a deluge of people interesting in selling me their properties. Ha!

Okay - so I'm going to create 'landing pages' for my mailers... in working on this project, I discovered that my local assessor has a fairly rudimentary methodology for storing and calling their image archive for local properties... I'm debating including these images on my marketing landing pages.

So my question is two parts...

First - what do you guys think about the legality / ethics of linking to these images? They would be called from the assessors server. As far as I can tell there are no notices / copyrights etc posted on their site limiting the use of the images... has anyone out there done something similar?

Second - what do you think the efficacy of using a property image in this manner might be? I'm going to begin by marketing to out of town owners. On the one hand I can see an image of the property stirring up the anxiety of owning a property out of town and out of sight (good....... I think!) but on the other hand it might be a major creep-a-zoid factor and make them think I'm stalking their house out there. Whaddaya think?

Thanks for your input!

Dustin