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Updated almost 10 years ago on . Most recent reply

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Hank Parater
  • Frederick, MD
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Using bandit signs as an Agent?

Hank Parater
  • Frederick, MD
Posted

I'm a licensed agent in Maryland, and thinking about using bandit signs to procure wholesale property and/or listings.  Does anyone know if this is legal? I would of course be buying property as a "personal investment" not as a representative or 'agent'.  If a deal is not made for 'personal property' - then it could be listed as a commodity on the market. I would of course disclose that I am an 'agent' at first contact, but also imply that I intend to buy personally. 

As per the law (copy & pasted from MAR):  

"Maryland law requires that all advertisements include your name (as listed on your pocket card) and the name of the company with which you are affiliated (not simply the company logo). Both names must be meaningfully and conspicuously placed in the ad. While the phrase “meaningful and conspicuous” may seem subjective, we strongly advise members to use a common sense approach to advertising. Remember that the guiding principle for these regulations is to minimize consumer confusion. We recommend that you show your proposed advertising to a neighbor or someone unfamiliar with the real estate industry. If that person is able to quickly identify the licensee and the company for whom the licensee works, the ad would most likely acceptable to the Real Estate Commission. If not, the ad may be considered misleading.

If an individual (personal) telephone number or web address is included in the advertisement, the office telephone number must be listed as well. The purpose for this rule is to provide a consumer with direct access to a broker or manager without the necessity of first contact the agent.

Additionally, both Maryland law and the National Association of REALTORS® (NAR) Code of Ethics prohibit licensees and REALTORS® from advertising in a misleading or untruthful manner. In other words, you must be careful at all times to present a true and accurate picture in your advertising and representations to the public.

With respect to the Equal Housing Opportunity logo, federal law dictates that all advertisements should include the Equal Housing Opportunity logo. Finally, members of NAR may use the REALTOR® logo. For additional information regarding proper usage of the REALTOR® logo, you may go to the NAR website (http://www.realtor.org./) and type “logo” in the search box. I have a feeling if I ask my brokerage

... I guess I answered my own question. Thoughts? Suggestions?

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Bill Gulley#3 Guru, Book, & Course Reviews Contributor
  • Investor, Entrepreneur, Educator
  • Springfield, MO
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Bill Gulley#3 Guru, Book, & Course Reviews Contributor
  • Investor, Entrepreneur, Educator
  • Springfield, MO
Replied

No, a directional sign is not advertising a property to sell or lease, it says only that a house is open.

Any sign set by a Realtor that advertises that a property is for sale or lease must comply with the proper disclosure. Garage sale signs don't count either.

A Bandit sign is a good way to lose your license.

Bandit signs also say something about those who post them, especially when the public is aware that such signs are illegal. It says "Hello, I know I'm illegally advertising, but it's no big deal, I have a house to sell" Okay, if they are willing to break that little law, what other little laws are they willing to break? Does that owner (or worse yet, not the owner) demonstrate honesty, integrity, truth in advertising, are they playing by the rules.....or, are they a bit shady, ignoring what doesn't serve their purpose, are they demonstrating respect for the law and community? You should be able to figure that out. :)  

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