Don't Fold Your Cards Too Soon

[Joshua McGinnis]

I just wanted to share a quick tidbit about two wholesale leads I received today. 

I sent  1200+ yellow letters throughout Dec and most of Jan. After I sent my last round of letters to my initial list a few weeks ago, I noticed a lull in the calls. They stopped coming in.

Well, lo and behold, I received two calls today, nearly back-to-back, from two folks who are actively looking to sell their property. One of them most likely wants retail so I referred it out. But for the other, I will be making an offer on it this weekend!

As I ramp up my next round of mailings, I just wanted to remind other newbie wholesalers that you're best leads may not come until well after you've sent out your final letters. People will hang on to them and call when they feel they're in a position to sell, and that may be long after they received the initial letter.

I'm also finding that with all of the weather that has been inundating Cleveland, sellers are feeling the need to "wait until the weather clears" before making any moves. To me, that means that now is a great time to start planting seeds that you'll be able to harvest in the spring / summer months right around the corner.

Hang in there and keep at it!