Probate Marketing

[Stephen R.]

Hi, I have finally trained a VA to pull my probates list weekly. I was just wondering if you experienced probate investors send out weekly or monthly?

I am pulling about 30 leads a week in my county.

[Rick H.]

I presume you have a multi-letter campaign devised and either started or testing? I suggest weekly. Develop good habits and structure for you and you'd team. Decide what day you want letters to hit and work backwards to mail drop day.

Adjust your schedule(s) accordingly. Decide how you want calls answered, what you say, have lead sheets handy, etc.

You can do your follow up letter sequence anytime the grouping makes sense.