Probate question

[Dylan Grieve]

Hi BP Community!

I'm currently attempting probate marketing, and want to be sure that I hit the right notes with this particular demographic.

My question is: What are the biggest concerns for someone going through the grieving/probate process? I want to address this in the letter to begin establishing rapport. I haven't been through this process, so it's hard to relate, but I'm trying to put myself in their shoes, you know?

So far, some potential problems I've identified are:

-sibling feuding over property

-feeling overwhelmed- not knowing where to start

-a large amount of items that need to be sold

I'm trying to pinpoint some needs that I can take care of, besides the obvious needs of cash and quick closing for some.

How can I stand out through my letters and really offer these families "something extra?".

Thanks,

Dylan