Probate question

[Dylan Grieve]

Hi BP Community!

I'm currently attempting probate marketing, and want to be sure that I hit the right notes with this particular demographic.

My question is: What are the biggest concerns for someone going through the grieving/probate process? I want to address this in the letter to begin establishing rapport. I haven't been through this process, so it's hard to relate, but I'm trying to put myself in their shoes, you know?

So far, some potential problems I've identified are:

-sibling feuding over property

-feeling overwhelmed- not knowing where to start

-a large amount of items that need to be sold

I'm trying to pinpoint some needs that I can take care of, besides the obvious needs of cash and quick closing for some.

How can I stand out through my letters and really offer these families "something extra?".

Thanks,

Dylan

[Jonathan C.]

@Dylan Grieve On my probate letters I use the same exact letter I use with my high equity owners- saying essentially: I want to buy your house and here's why you might benefit from selling to an investor.

I think if the letter tries to sympathize you may end up offending people because they may perceive the sympathy as insincere and that you really just 'want' something from them.

I prefer my probate letters to seem more coincidental- they're going through inheriting a house and 'just so happen' to get a letter about selling the house.

All that said, the best bet with any direct marketing is to test because you won't know until you try it. Try sympathizing, try not, see what works better.