Direct Mail Marketing

[Noah McPherson]

Hey Guys,

I'm looking to find an affective process for direct mail. As a newb, I kinda see it like this

1) Mail a list of addresses

2) Get responses from mailers

3) Scrub addresses who responded from the Excel

4) Send unscrubbed addresses another one

But I have two questions about that. First, how frequently should we be mailing the same list? We'd wanna mail them frequently enough without wasting resources. Second, when, if ever do you scrap the addresses? If you hit em 6 times, and they don't respond. How would you handle that?