Direct Mail Marketing

[Noah McPherson]

Hey Guys,

I'm looking to find an affective process for direct mail. As a newb, I kinda see it like this

1) Mail a list of addresses

2) Get responses from mailers

3) Scrub addresses who responded from the Excel

4) Send unscrubbed addresses another one

But I have two questions about that. First, how frequently should we be mailing the same list? We'd wanna mail them frequently enough without wasting resources. Second, when, if ever do you scrap the addresses? If you hit em 6 times, and they don't respond. How would you handle that?

[Joe Gonzalez]

If your starting off then a Driving for Dollars list is your best list - you will have found distressed houses that others are not mailing to. 

The key is to mail these people on a monthly basis. Why? because situations change. Someone who got your mailer in January might still be on the fence about selling but could be 100% ready in March. I don't overthink this business too much, I simply just stay in front of peoples faces year round.

Best of luck.