Segmenting for MTR clients

[Elizabeth Conklin]

I have an investment property which I have been using for a combination of STRs and a seasonal MTR for the ski season.  What platforms do you find most useful to attract different MTR audiences?  I know Furnish Finder specializes on travel nurses but how about other populations (seasonal workers, families for a ski season, insurance, etc)?  

Do people use Air DNA for market research or other tools?

Thanks!

Elizabeth

[Bonnie Low]

Hi, Elizabeth. While Furnished Finder has traditionally been used by and was established for the medical community, its reach has definitely grown in the last year. Furnished Finder recently reported that, for the first time ever, searches by non-medical professionals has exceeded searches by medical professionals and they expect that trend to continue. So I would not hesitate to put your property on FF regardless of the traveler type you're targeting. It's inexpensive to list your property and will help it be seen. Anecdotally, I'd say half the inquiries I get are from medical pros and the rest are all over the map from relocations to seasonal workers to digital nomads to academics, to people traveling into town for lengthy medical treatments.