Key Factors for Success in Short-Term Rentals: What Matters Most?

[Calvin Baughman]

Short-term rentals have become a popular avenue for property owners and investors. So let's delve into the critical aspects that drive success in the STR industry. Whether it's exceptional guest experiences, effective marketing, property management, cleaningless or something else. What holds the greatest importance in achieving success with short-term rentals? Share your insights and expertise to help fellow hosts and property owners thrive in this dynamic market.

[Theresa Holl]

I think one of the most common mistakes people make is being reactive about guest experience and reviews.  I tell people to use the data from your personal booking site to determine and market to their ideal guest (avatar) from day one.  It's a huge benefit of having your own site, owning and leveraging your guest data.  That way, you can run ads targeting that persona and there's a good chance they'll have a decent time and leave a 5 star review.  FB is filled with Airbnb hosts crying about their bad reviews and they don't do their own targeted ads properly or formally request 5 star reviews as guests check in.  Reviews will make or break you so those are a few best practices.