Probate Direct Mail: How Often? How Long?

[Christie Duffy]

Hey all I've been mailing probates for a while and I mail the list once every 30 days for 6 months. But I recently heard someone talk about a study where they sent 8 mailers in 8 weeks and had more success. They weren't mailing probates though. Question is: what have you found to be better? A lot of mail really quickly, once a week to the same list? Or consistently spread out and staying in front of them for a longer period of time? Would love to hear from anyone who does probate on this.