The Frustrations of Marketing

[Michael Quarles]

Just a heads up on being frustrated that you haven't completed a deal yet or that only tire kickers are calling or its getting hard hanging on here are a few words of encouragement.

One of our customers who I have spent a few hours with helping with lists letters and life called me today to say hello.

During our conversation he mentioned that he read a text that he sent me in December 2012. The text detailed how frustrating the real estate business was and his typing had an undertone of him holding onto the last thread. Actually he was pissed off at me a little or sounded like it anyway.

The very next text, after the frustrated text, was one to me bragging about a deal from a yellow letter where he made 118,000 net in February.

Today his tonality and confidence was one of a Professional not looking back, today he is on top of his game planning strategies and solutions for amazing wealth.

So if you're feeling frustrated just know that's part of the course we go down... All of us have been there.

I hope he chimes in, as he is a BP member, to tell the full and more complete story.

[Jerry Puckett]

It's true....marketing can be very frustrating. Especially if you're trying to figure it all out from scratch while simultaneously trying to figure out negotiating, contracts, repair estimates and so on. You end up feeling like you're trying to spend to many plates all at once.

To further aggravate the situation, marketing costs real dollars. So you're pitching money out the door hoping for a return, but not sure if it will ever come.

But then, if you're persistent and consistent, an amazing thing happens.....that first deal comes and your confidence level goes through the roof. Everything makes sense now.

And for a lot of us we have this moment of clarity where we instantly see the goofs we made up to this point on other potential deals. How many of you have gone back and gotten the one that slipped away? Congratulations, this is called Follow Up!

I have a client in the Northwest who hit a home run in his first mailing. Got a deal and netted 35k off the bat. Good for you, I tell him, just know it won't always be that easy. He went the next 6 months with no deal, but boy was he learning his market. Just as he was coming to the end of his marketing budget, and starting to fret, the machine we had built spit out 2 deals. Before he could close them both, he got another. In the last 12 months, he has generated over $80,000 in wholesale fees.

All that to say it takes some time for your marketing to do it's job. Your job is to not grow weary. The sooner you can come to trust your marketing the better off you'll be. You'll waste much less time with a tire kicker if you know the phone is going to ring again with a fresh new possibility.

Patrick Martinez, as we discussed before, my experience teaches me that there are off market deals in every area because the kinds of distresses that motivate a seller are universal. But here's a quick way to find out if your area can support wholesaling. Google "sell my house fast, your area" and see what you get. In your case, looks like plenty of wholesalers around.

Do a little research. Stockton is the 4th largest city in the Central Valley with an unemployment rate of 15.7% There should be ample opportunity there.