Marketing Your Property
Market News & Data
General Info
Real Estate Strategies
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
Real Estate Classifieds
Reviews & Feedback
Updated about 17 years ago, 11/14/2007
Viral Marketing
What we're going to teach you here is a powerful technique you can use to get viral marketing working for you.
We tested this technique on two websites over a period of 2 weeks. The results were so incredibly successful we have made this is a permanent part of both sites.
Both websites offered a free online training course. Our goal was to compel people who signed up for the course to share the discovery with a friend. On the sign-up confirmation page of the course we added a simple forward-to-friend box.
On Website A - of every 100 people who subscribed, the online course was forwarded an average of 40 times.
On Website B - with a totally different product, the forward rate was 35 forwards for every 100 subscribers.
Assuming that only 1/3 of people who received the email signed up that would mean that Website A was getting a 13% boost in subscriptions with the simple addition of this form. On website B the boost would have been 11%.
Because our sales level directly corresponded with our number of subscriptions, this caused quite an increase in our bottom line!
You can easily emulate this strategy. Reply with interest and we'll provide you with the necessary form codes that you can pass to your web-designer to add to your site.