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Updated almost 11 years ago on . Most recent reply
Probate Letters Yellow vs White, handwritten????
Hi everybody,
Im targeting probate and I am getting ready to do some direct mail to the executors. I'm hearing some people say they use a white letter, is that handwritten or typed formally? On the other hand, some are saying they're going with the traditional yellow letter approach. Can anyone who is actually having consistent success with probated clarify. I'm outsourcing this task to a mailing house and I want to know how to do this right. Thanks everyone.
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Hi Deshone,
Just in case you hadnt gotten your answer yet, I think "White Letters" are formal printed letters. You usually want be more formal when dealing with Probate leads. It's a much more emotional lead. After the first letter, you might be able to get away with a hand written note.
you are gonna piss some people off regardless though, but don't let that stop you.