Marketing

[Tom Bujnowski]

The number one goal of any business is marketing. We are not investors - we are marketers of our real estate business. Everyone should be concentrating on getting leads. You can always find the best strategy-

But.............

Without customers we are dead in the water. The first thing I do EVERY morning is marketing. If you don't do a marketing activity every day you're going to die in this business!!!!!

[Alisha Lee]

You're absolutely right. Unfortunately, most people realize that they need a lead funnel after it's too late or when they're a bit desperate.

As a professional marketing consultant and part time real estate investor, there are several different areas you can focus your marketing efforts if your new to marketing your business.

The first thing you should do before you spend a dime on marketing activities is to clearly understand your target customer. Unfortunately, missing this critical step is usually where most people go wrong and end up wasting a lot of money on marketing activities because they're not properly targeting.

You should be so familiar with your target customer, that you could describe them (and their interests, hobbies, fears, concerns and questions) as if it they were a close friend. By clearly understanding your target market, this will help you understand the best way to market to them. I'd suggest doing a customer avatar or profile so you have a clear image in your head of who your target customer is.

The second thing that I see go wrong a lot is that people fail to set targets AND measure their results. Never, never do a marketing campaign unless you have some way to measure your result. And make sure that you have some baseline number to compare your results to so you know the amount of improvement. Your marketing activities need to be able to generate a return just like any other part of your real estate business.