Advice on my first letter?

[Jorge Gordon]

New to BP, but I have a few properties and done a little rehabbing in the past. About to start my first direct mail campaign, would like any opinions on it. 

I intend to send to a list of properties behind on property taxes. I intend to handwrite the addresses, but print the letter on normal white paper. 

Does anyone use a letterhead, or just keep it blank?

I've thought about writing the letter specifically about the back-tax situation, but my intuition is this will probably trigger negative emotion. Instead I'm keeping it general...

"

Hello XXXXXXXXXXX,

I’m sorry for writing you, but I’m a local landlord and house flipper looking for my next project. I’m specifically looking in great communities and school districts like (name of their township here).

I often buy houses that need repairs, owe property taxes, or are otherwise going to be tough to sell with a realtor. Selling the property costs the owner nothing (no closing costs, realtor’s commission, etc) – I’ll pay it.

If you’re interested, I would like the opportunity to speak with you about potentially being a solution. If not, keep this letter with your important documents and keep me in mind.

I can be reached at 1234567890, and my website is: (my website here)

Thanks for your time