How important is your domain name?

[Paul Bowers]

I'm getting ready to start doing some direct mail marketing and want to set up a lead capture/generation page.  I already have a website for my business that I could modify for this purpose.  Or should I set up separate/additional domains names, i.e. webuyhouses . com etc?  There are some decent domain names available for my area but not sure it's worth maintaining a separate site for each domain.  What are your thoughts?

[Michael Quarles]

Originally posted by @Paul Bowers:

I'm getting ready to start doing some direct mail marketing and want to set up a lead capture/generation page.  I already have a website for my business that I could modify for this purpose.  Or should I set up separate/additional domains names, i.e. webuyhouses . com etc?  There are some decent domain names available for my area but not sure it's worth maintaining a separate site for each domain.  What are your thoughts?

 Good to meet you Paul

Be very careful sending people to your webpage as a means of their first reach back to you. Try and push calling first, Text Second, then website. On texting you can use phone friendly forms to capture the info without sending to the huge telephone book we call Google.

Text is great because you can capture their visit automatically and launch an outbound campaign back to them. Just use a service with a strong shortcode and a CRM attached for the follow up. Heck we have bought two houses using website chat this year.

As for URL. URLs are all about triggers and credibility. There certainly is a difference in the mind of the consumer between names like

www.ford.com and www.Isellfordstrucksintexas.com. which is why we see a lot of newly created words used as single words URLs. However the cost of branding is huge.

If you do go the URL route use as short as possible. And if not available descriptive words for the Service and Geo together are fine. 

Happy House Hunting