Using Facebook and Social Media to Attract Motivated Sellers

[Amber Barger]

Good Afternoon All,

I read Likeable Social Media by Dave Kerpen and am hoping for advice on how to apply what I learned. Has anyone used Facebook to interact with the local community in general? The idea behind it is if you make an effort to connect with people in your area and they come across a motivated seller they might remember seeing your posts and suggest the seller contact you. I was planning on just starting with general home related posts and eventually adding stories of people we have helped avoid foreclosure (with their permission of course) and the progress of our flips. The other idea behind it is if someone gets a letter and looks us up they might see our page and feel more comfortable giving us a call. Has anyone done this or is it not a good idea? I know some real estate agents do it but searching through FB I didn't see any investor pages.Thank you in advance for any insight!

[Rachel Rendall]

@Amber Barger, posting once a day or every other day is a great start. If you can get 6-8 weeks of posts lined up, you can run them through a cycle a couple times. Different people will see it, or people that have seen it may click on the article after seeing it a second time. And if you're posting blog articles, make sure they're from your website and your website is linked to your Facebook page...posting your own stuff automatically gets shown to more people versus sharing from someone else's page/site. Same goes for pics and videos. There's a great book called "Contagious" by Jonah Berger which goes through a lot of organic social media stuff and how to create a consistent online presence. Good luck!!