Direct Mail Strategy to an Affluent Area

[Gregory J.]

I am marketing for my first deal in the zip code that I live in and looking for advice on my first direct mail. It's a fairly affluent area and I feel like the typical marketing messages that real estate investors broadcast don't connect with this market. Homeowners in my market generally don't need CASH RIGHT NOW or to SELL THEIR UGLY HOUSE.  Sellers don't tend to view their house as an "ugly" house and they can be motivated for lots of reasons, but probably aren't desperate. Here is what I plan to include in my letter:

Mr. and Mrs. Last Name,

Hello,

My name is Greg Saplin and I am an engineer from Chesterfield, Mo. I am looking to buy a home in the Riverbend or Green Trails neighborhoods. Nothing I see listed meets what I’m looking for so I’m sending letters like this to homeowners in our area. If you or someone you know has a home that they need to sell please call me at 636-299-XXXX.

I can close without any commissions or fees regardless of the condition of the home. If it needs some work or isn’t perfect then that’s no problem at all. I’m always looking for a project to work on. I love improving the neighborhood I live in.

Please call me at 636-299-XXXX. I look forward to talking with you!