Target area for direct mail?

[Matthew Charron]

Quick question for you wholesalers and direct mail folks out there. I'm getting ready to start building my target areas for sending direct mail. Was going to start building the list by some driving for dollars at first. Is there a way to target certain price point areas to start with? Do you just find a zip code you like and punch in random addresses to see what they're assessed at? What's a good way to find this out or should I just pick a zip code and just write down all distressed properties and add them to the list regardless or price? Or should I just skip all this and buy lists online? Was trying to save up money before I start to make sure I can keep up with the mailings and figured this would help me kill two birds with one stone. Thanks all.