Voicemail for processing Direct Mail

Voicemail for processing Direct Mail

Rental Property Investor · Arlington Heights, IL · Member since 2017 · 243 posts · 108 votes

I'm starting a direct mail campaign to high equity absentee homeowners, and I'm trying to setup a voicemail message for the calls that I can't take.  I've read a bunch of blog posts that have differing opinions on whether to allow the tire kickers to self disqualify or not.  I wanted some feedback from those that have working direct mail campaigns.  This is my voicemai:

"Hi, thank you for calling me. This is Peter, and I’m sorry I missed your call. My wife and I buy properties in the Chicagoland area. Your property may be vacant or have tenants. It may be fixed up, or in need of repairs. I’ll buy your property in any condition. I can close on the date you choose. I always present multiple offers, so you can choose the terms that are best. Please leave your full name, cell phone, and the property’s address, and I’ll call you back with some questions, and then we both can decide if I should schedule a time to see the property."

Lastly, my thought is those who don't leave a voicemail, I'll have their number, and plan on following up with a text first and a call after I've talked to those who left voicemails.  So, everyone gets followed up with, but I prioritize those that have left a voicemail.

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  • Jerry PuckettPro Member
    Wholesaler · Fort Worth, TX · Member since 2010 · 1k+ posts · 1k+ votes
    9y

    In today's market, you are going to want to live answer as many as possible....it will put you head and shoulders over your competition. But when you simply can't get to it and voice mail is a must, here are the two most common mistakes I've seen made with voice mail.

    Too formal, business like. Long voice mails, lots of information.....Some think it's a "screen" for motivation and anyone willing to get through all of that will be the right kind of motivated. May have been true some years ago, but not any more. "Click!" there goes your caller, on to call the next guy.

    Too personal. "Hi, this is Jerry, leave a message". Callers are confused wondering if they got the right number.

    In my opinion @Peter Halliday, your suggested message is close to the former. I sent you a sample voicemail that is one of the best I ever heard, riding the fence between personal and professional.

  • Rental Property Investor · Arlington Heights, IL · Member since 2017 · 243 posts · 108 votes
    9y

    @Jerry Puckett I did hear it, and am considering using it.  I'd love to see if there's a difference in the leads that I get.  Either way, whether they leave a message or not, I'll follow up with them in some way.  The difference between the two voicemails is 41 seconds vs 21 seconds.

  • Lender · San Antonio, TX · Member since 2016 · 1k+ posts · 1k+ votes
    9y

    @Peter Halliday Look into an answering service. They can ask your leads your 4 or 5 questions and tell them they can expect a call from you. Way better than a VM in my opinion, but nothing beats just answering the call yourself!

  • Rental Property Investor · Arlington Heights, IL · Member since 2017 · 243 posts · 108 votes
    9y

    I agree that answering it better than not, but I'm likely not always going to answer it for many reasons.  And I also agree having someone else do the screening is where I want to get to, whether it's a virtual assistant, or an answering service.  However, I don't want to start with too much cost upfront.  Plus the best way for me to train someone on how to do things, is for me to do it and systemize it myself.

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