Four Killer Tip for Getting Production from Your Bird Dogs

Four Killer Tip for Getting Production from Your Bird Dogs

Real Estate Investor · Oklahoma City, OK · Member since 2009 · 86 posts · 39 votes

I like using bird dogs because they are bringing me leads that my normal marketing are bringing in. I've done a careful job of communicating with them only via email. To do so otherwise would require way too much of my time. If you train them like that up front, they understand how it works or simply go away. Either way, I win.

But the point of getting them set up in the first place is to get production from them. To bring you leads that are at least somewhat in the ball park of what I'm looking to buy.

So Here are 4 tips to increase their production without eating too much into your time:

1) Get them set up on a autoresponder. I use icontact.com as my email marketing solution. Put them on a sublist.

2) Send them a opt-in form. These are created automatically by your autoresponder. They will fill in whatever information you want - all you really need is their email, name, and telephone number. That way, they will add themselves automatically to your email list.

3) Every autoresponder has a thank you message set up. What I have is a short video explaining how the program works. I give them some tips on finding motivated sellers. I tell them how to send those leads to me (email only).

4) Send them at least one message each week. You can either send them a text message or shoot a short video and send them the link to the video. Either way, you need to communicate to that list. Get them pumped up. Tell them about deals that are going through now.

Also, be careful that you aren't breaking the law by paying them a commission. Realtors get paid commission. Non-licensed folks do not. They need to get paid, just be careful how you set that up.

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Residential Real Estate Broker · Payson, AZ · Member since 2009 · 3k+ posts · 1k+ votes
16y

I've got 4 way better tips for you Scott

1. Don't put them on some crappy autoresponder and actually engage them with a phone call, face to face and care about who they are.

2. Help them in helping you. Get them started in a way that inspires them. Do some marketing side by side with them, show them the results, whats working and whats not. Get them on the phone with you while you make calls so they can hear what and how you say things.

3. Ask them for more interaction with the sellers. Get them comfortable with talking to sellers themselves, getting paperwork gathered for you, check and double check comps.

4. Pay them in cold hard cash. There is something psychologically that happens when you hand them X amount of dollars (typically, my bird dogs make $3k easily per deal(another tip, pay them more than the next guy) and they know you're legit, they're loyal to the person who pays them and again, nothing is cooler than having them walk away with cash in their pocket)

So, there ya have it. ;)

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  • Residential Real Estate Broker · Payson, AZ · Member since 2009 · 3k+ posts · 1k+ votes
    16y

    I've got 4 way better tips for you Scott

    1. Don't put them on some crappy autoresponder and actually engage them with a phone call, face to face and care about who they are.

    2. Help them in helping you. Get them started in a way that inspires them. Do some marketing side by side with them, show them the results, whats working and whats not. Get them on the phone with you while you make calls so they can hear what and how you say things.

    3. Ask them for more interaction with the sellers. Get them comfortable with talking to sellers themselves, getting paperwork gathered for you, check and double check comps.

    4. Pay them in cold hard cash. There is something psychologically that happens when you hand them X amount of dollars (typically, my bird dogs make $3k easily per deal(another tip, pay them more than the next guy) and they know you're legit, they're loyal to the person who pays them and again, nothing is cooler than having them walk away with cash in their pocket)

    So, there ya have it. ;)

  • MI · Member since 2009 · 289 posts · 14 votes
    16y

    :lol: I like motiv8td's answer. Could'nt agree more. I'm a new bird dog starting out and am having trouble keeping communication open with my bird dog originators (those who post requests).

  • Real Estate Investor · Charlotte, NC · Member since 2009 · 46 posts · 8 votes
    16y

    Interesting. I like both ideas, but why not combine the two? I like the idea of the video, tips, and communicating through email, but at the same time working face to face is important as well. Why not meet them in person, give them a DVD or CD with the information, videos, etc. and also put them on your email database so you can send weekly tips, updates on current deals (tell them when other bird dogs have made $$$), and have them email all the info to you in whatever format you prefer?

  • Real Estate Investor · Oklahoma City, OK · Member since 2009 · 86 posts · 39 votes
    16y
    Originally posted by motiv8td:
    I've got 4 way better tips for you Scott


    1. Don't put them on some crappy autoresponder and actually engage them with a phone call, face to face and care about who they are.

    2. Help them in helping you. Get them started in a way that inspires them. Do some marketing side by side with them, show them the results, whats working and whats not. Get them on the phone with you while you make calls so they can hear what and how you say things.

    3. Ask them for more interaction with the sellers. Get them comfortable with talking to sellers themselves, getting paperwork gathered for you, check and double check comps.

    4. Pay them in cold hard cash. There is something psychologically that happens when you hand them X amount of dollars (typically, my bird dogs make $3k easily per deal(another tip, pay them more than the next guy) and they know you're legit, they're loyal to the person who pays them and again, nothing is cooler than having them walk away with cash in their pocket)

    So, there ya have it. ;)


    Thanks for the great feedback on that post, motiv8td. The truth is that I started this as an experiment...30 days w/ 4 advertisements has yielded 60 people on my bird dog list. I have trouble keeping up with the leads they are sending me. As you would guess from the 80/20 rule, most the leads come just a few of these individuals.

    Have you read the book "Good to Great"? In the book, Jim Collins talks about developing concepts from empirical deductions directly from data. From that standpoint, the technique has pretty much proven itself as a slam dunk no brainer to load people into the top of that sales funnel and move them toward the desired result.

    However, I think you address another important aspect which is the ongoing relationship with the bird dog. Clearly, to retain the few who are the producers, a different strategy is required. One that involves one-on-one communication and getting them paid.

    Chris is right, a combination of the two ideas is stronger than either by themselves.

  • Real Estate Investor · dc, Washington D.C. · Member since 2008 · 392 posts · 89 votes
    16y

    A combo of the 2 can be good, but it also depends on one's personality. Some people are better face-to-face or voice-to-voice; whereas, others are better writers. The main thing that I like about Nick's reply is that he DEMONSTRATES that he cares for the person.

    Keep in mind one's bird dogs are one's partners--for better or worse. It will definitely go much better and smoother when both parties mutually respect one another.

    I also think some investors get into trouble, because they automatically assume that they always know more about investing than their bird dogs. Stated another way, a notes expert might want to learn more about probates, and might be willing to do some bird-dogging for a probate expert. The point is both parties should bring something of value to the relationship.

  • San Francisco, CA · Member since 2009 · 171 posts · 24 votes
    16y

    All economic relationships are inherently two-way.

    Even here there is room for innovation that arrives at the need for both profits and increased mutual trust (automation).

    An example (off the cuff) is:

    Offering all new labor (birdies) an opt-in for a fixed payment over time versus upfront for all closed business. That $3K could translate into $1,500 biweekly.

    A few benefits of payment-innovation:

    1. The owner is allowed to invest the excess deferred cash payment (liquid or demand instruments) to make further passive income. These are split with the birdies of the transaction. Everyone benefits.

    2. The birdie develops trust that she will be paid as per the agreement. This leads to "self investment" and other expressions as the safety of the relationship becomes clear.

    3. The owner can use such self-selection as a litmus test for development of future business partners (always a byproduct of the need of expansion to new markets). Someone with a long term, security-maximizing worldview will work best with others who share a similiar outlook.

    4. As to expansion, increased relationships and performance would allow the owner(s) to offer more benefits to their labor as further tools to recruit the best talent. Just as in the '40's when capital had to attract new labor with "benefits" because of price and wage rations. This set the current standard for employment based benefits (such as healthcare).

    Again, that's for a specific long term orientation and certainly not everyone's cup of Early Gray.

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