Adding Value First in Direct Mail Marketing

[James Danchus]

BP,

Everyone says that the best way to market is to "add value first" or in other words "tell people how you can help them by helping them." It's pretty much the entire marketing strategy behind this here website. 

My question is, how do I do that in my direct mail campaign? I've thought about doing a gift card drawing at the end of each month for people who respond but that might be kind of cheap. I don't know. Any thoughts?      

[Justin Silverio]

"You can sell your property without paying commissions"

"You can close on any day"

"You don't have to pay closing costs"

"You don't have to make any home repairs"

"You don't need to worry about the Buyer backing out because of financing issues"