New Campaign

[Jason Morrow]

Finally. After a few months of studying for and getting my Real Estate license and countless hours setting up business entities, bank accounts, and the 1 million other things a new business needs I got to actually do some work! I just sent out my first batch of postcards today and they should hit roughly the end of the week. I can't even begin to think of how many different posts, blogs, tips, and any other piece of info I could find in regards to how to begin marketing. I decided on:

A targeted list that after address verification totaled 998 addresses which was perfect because I wanted a sample size of 1,000 but the list was 1,225. I made a very nice post card that I feel will at least get a quick enough glance to catch the name before being thrown away the first time and will be easily remembered the second time and on. I mailed 500 out this week and have the remaining 498 going out in two weeks. 

If you ask 10 people how many responses you could expect from a campaign you will get 10 answers and they will all be different and at least 9 will be wrong. My goal is only a 5% rate of calls and converting just 1 deal from those 50 calls. 

Is that a realistic expectation (my individual ability to close deals aside)?

What kind of response rates have other been seeing, and do you actually get a solid enough stream of leads to maintain throughout the year?

What kind of "buildup" or snowball effect of constant marketing have you seen? A slow ramp up or did it build quickly?

Finally how many leads is "enough"? Is only 1,000 the bare minimum? I have seen others using 6,000.

Thanks for the input. Now nothing to do now but just wait for the phone to ring.