To mail or Not to mail? How long should I continue to mail?

[Benjamin Blackburn]

So lately I've been hearing/ reading forums about individuals continuing to mail a prospect forever, until they call in and request to be taken off or become a motivated seller.  I'm just curious on you alls thoughts on this.  I've been sending direct mail for about 6 months now(Just started tracking results and testing after two months with 2 calls) and planned on maybe tapering off old lists slowly.  Would I be wrong to do that?

Any input would be highly appreciated.

[Keith Goodwine]

Originally posted by @Benjamin Blackburn:

Hey @Michael W. , I definitely need to get a larger list.  I'm up to about 850 right now.  Some are Absentee owner, some are Owner occupied and some are code violations.

 Have you tried targeting your mail with a message that makes more sense?  Try to predict their motivation to sell, and create a more meaningful call to action.

Absentee owner - (Header - YOUR RENTAL FOR SALE) Are your tenants behind on rent?  Are you looking to liquidate your rental properties today for cash?  You can sell your rental in as-is condition, and close in 30 days or less.  Call me now to find out how!

You can further target absentee owner by comparing with recent eviction notices, which are public record.

Owner occupied - (Header - SELL YOUR HOME TODAY)  Looking to sell but your home needs expensive repairs? Do you keep putting off repairs and remodels, hoping you'll have the cash later?  You can sell your home today in as-is condition.  No realtor commissions or escrow fees.  Call me now to find out how!

You can further target owner occupied by narrowing your list to mortgages that are 10 years or older.  You want to talk to high equity sellers that need to move or repair their home quickly.

Code violations - (Header - CODE VIOLATION NOTICE)  Your home is in violation of building code, and if you don't make repairs soon, you'll be facing huge liens and ugly disclosures when you try to sell.  We can buy your home today with no repairs.  Call me now if you'd like to know how!