How to brand my business. Little old me or Established Company?

[Cal Ewing]

I am looking into a name to use for my lead generation marketing (Website, Direct Mail etc.). 

I am wondering if anyone can give me feedback as to which of the following two approaches work better when it comes to getting a response from a motivated seller?

Do I hone in on the "I'm a real person" approach with the "Cal Buys Houses" style branding?

or

Do I go for a polished real estate company approach, using some fancy name like "Precision Properties" (sorry if I stole someone's company name for this example)? 

I keep debating as to which approach would have people trust my company more. I would imagine some would feel intimidated calling what they perceive as a big, faceless, impersonal company, but these people may feel okay with calling a real person with a  face and name and a story.  On the other hand, I personally avoid any restaurant that has a guys name in it like "Roy's Place" or "George's Pizza" because it sounds low quality to me. 

Thoughts?