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Updated almost 9 years ago,
Creating my list - am I doing this right?
Hi Everyone,
I'm putting together my direct mail list and am having a bit of trouble. My strategy is to buy, fix and flip. I'm currently using listsource to see what is available in my farm area. While the list starts at 21k results, it drops down to almost nothing when I enter in my preferences. The basic criteria I'm using is:
3+ bed
2+ ba
SFR
30+% equity
This gives me 2600 results. When I add in mortgage defaults from the last year the list drops to 5. If I instead add in absentee owners, the list drops from 2600 to 33.
Does this mean that I need to expand my search location, thereby changing my farm area? Or should I mail to my list which really then will only include high equity owners? Does anyone else do this and if so what are your results?
If sending to high equity owners is not enough, what do I need to add? I thought I understood how to create my own list until I saw the small amount of results. If I'm asking the wrong questions, please let me know. I really want to understand this and get a solid list to mail to.
Any assistance is greatly appreciated!