Trying to figure out my direct marketing sequence...

[Ivan Lopez]

Hello BP Community,

As I'm working on ramping up my direct marketing I've trying to figure out what my mailer sequence should be. I started off driving for dollars and sending out a mixed mailer type sequence where I alternated yellow letters, post cards and typed letters. I've recently started mailing a list I purchased from ListSource and am debating whether to send strictly postcards or mixed mailers. I currently send out a mailer to each person every 30 days. I've outlined my possible different sequences below and would love your feedback?

Driving For Dollars Sequence

• Short Yellow Letter
• Yellow Texted Postcard (Urgent Notice)
• Typed Letter 
• Longer Yellow Letter
• Graphical Postcard

ListSource List Sequence (Mixed)

• Yellow Texted Postcard (Urgent Notice)
• Short Yellow Letter
• Typed Letter
• Graphical Postcard
• Longer Yellow Letter

ListSource List Sequence (Postcards Only)

• Yellow Texted Postcard (Urgent Notice)
• Handwritten Postcard 
• Graphical Postcard
• Handwritten Postcard 
• Yellow Texted Postcard (Final Notice)

[Eric H.]

@Ivan Lopez & @Account Closed I am no expert either. I am in year two of my direct mail endeavor. Last year I used postcards, zip letters, and an end of year typed letter. EOY letter pretty much said "Mr. Seller I have been trying to reach you all year regarding your property. Please contact" Little more details than that though. Of course I included multiple calls to action and identified how I could benefit the seller. But all in all I found that the most MOTIVATED individuals responded to postcards. Those that responded to the personal letter and zip letters were just 'fishing' around for an offer. I have read here on BP from the experts that mixing it up does work. It didn't really work for me. My sample size is much smaller than those guys. My best advice to you is determine what your plan is and be committed to that plan for at least 6 months - 1 year. The fact that you are mailing monthly is a plus too. Last year I ran three different campaigns and mailed each quarterly. This year I am mailing monthly to just one list.

I wish you both the best!!! Please keep us updated on your progress.

Sincerely,

Eric. H