Staging

[Myia Ertise]

Selling Homes in the World of Real Estate: Introduction

In order to revive the nearly unprofitable real estate market it is important that more and more homes are staged. This is a simple concept that ensures that a particular house that is for sales find appeal with more and more buyers.

Apart from getting a large number of buyers so that the seller can strike a good bargain, it is also equally important for the seller that his house gets sold of quickly. It is important to increase the demand so that the market can get more lucrative.

This is the primary reason why real estate agents are fast hiring, or themselves turning into ‘staging professionals’. These professionals help in building homes that find maximum appeal to the seller in terms of their tastes and preferences.

And it is a fact that stages homes bring as much as 15 percent more revenue that those that are not. People are constantly looking for a house with more space. Many look at it as an investment that how much they will gain when they in turn sell it. Keeping all this in mind a professional stages houses.

Therefore, those people who want to sell their houses enlist the services of such staging professionals who, on being hired, help the owners to prepare their houses for sale.

They are specialized to so such a job. And indeed, the sellers see the difference in the demand for their property and the price that is coming in, before and after the staging professional has done his job.

Sellers generally use services of the agents who report to the seller that their house is not getting a good offer. They cannot, however, pinpoint the problem. They cannot understand the nature of renovation the house needs. Staging professionals, being specialized at these things, have a good idea of what the buyers are looking for and are effectively able to help the seller.

It is true that different buyers have different tastes, but with some things one can never go wrong. And this is precisely the principle that staging professionals follow. Staging of a house is done on the fundamental belief that a well staged house will cost money. The seller will have to pay for the renovation and the professionals fees.

It will still be more profitable than reducing the selling price of your house. According to a survey, 50 percent of the sellers are willing to spend about $2000 on staging, while 50 percent of them are willing to go up to $5000.

Staging professionals have a clear idea about the kind of colors that sell, the kind of furnishing in the house that makes it more appealing to those who come to have a look at it. They also have a clear idea of how the space inside the house must be used for optimum utility, which seems to be a major concern for all buyers.

It is a fact that well showcased houses sell 84 percent faster than those that are not. Staging professionals are not into house building or house designing. They merely advise the agents or the sellers themselves on the strategy to use while re doing their house.

Here are a few standard tools they use:

• Color: A tried and tested palette that professionals use can never go wrong. Though trends keep changing but there are some basic colors that never go out of vogue. Professionals generally work with neutral colors that have a wide appeal.

• Furniture: Professionals have just the precise idea of how to furnish and accessorize the house.

• Space: Optimization of space must be done well and professionals can tell you how.

• Budget: They also work with economical budgets. And indeed that is what the seller wants to maximize his profit from selling his house.

There are several seminars arranged from time to time from which professionals can take valuable advice. Trends keep changing from time to time and a good professional must necessarily keep himself updated about those recent developments.

On the basis of such knowledge he can suggest to sellers or their agents what to do with their house while selling.

The professional keeping himself abreast of the latest developments even increases the sellers faith in him and is a sure shot tool of success for the professional. After all, nothing is more valuable than the professional being able to get the house sold faster for a good price.