Need Advice with Partnering on Marketing Campaign

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I need some advice on how to partner with an experienced investor on a marketing campaign.

I currently own a website (www.FastCashForHouses.net) which captures leads for distressed properties in San Antonio, Texas. My thoughts are to provide the legwork, my website and social media accounts, and the partner would provide the funds for the campaign.

I would then be responsible for executing the campaign (direct mail, online advertising, etc.). Any leads I receive would be screened and funneled directly to my investor partner to follow up and meet with the sellers.

Is this something that has been tried before (or should it?) and how should we split the funds from any transaction we complete?