Marketing according to Average Buyer Relocation

[Pedro Machin]

Hi all,

I just sent out a postcard campaign marketing my Realtor services to over 500 people. Even though some people claim the average home owner relocation time-frame is around 5-7 years, I ran into the following study suggesting to me not to look at average time to move-out but years where you have the highest move out rates (which seems to be between years 2-5): NAHB Study

Even though I had a strong incentive (a credit at closing) and pointed to my lead-generation web page for buyers/sellers to get an accurate home estimate of their home, I have not received a single response from the mailing. Granted I realize you're supposed to send out 5-7 mailings before you see a significant response, but with zero responses there has to be something I can improve upon. Has anyone tried this relocation range. Any other filters that I should apply for a Realtor campaign other than relocation dates, price, and area?

Thanks in advance

[Antonio Coleman]

Hi @Pedro Machin 

I think you just missed one key element when sending out these mass mailing. Can't tell you how many investors I talk to how do they same type of mailing. Most of all of them have extremely low response rate due to the approach.

Like I continue to say is that you should think of your mailing as an educational tool not a selling tool. No one wants to be sold to so if you can transform from the selling to educator your response rate will soar.