In buy and hold investing, who are my clients?

[Leanne Hunt]

Hi there! I read a lot of business books that emphasize the need for knowing your customers and marketing to your clients. However, my buy and hold real estate business doesn't seem to match the ordinary sales or services model. I have a property manager who advertises for tenants, draws up leases and attends to maintenance issues. Basically, I am just the person who buys the property, so I really don't need to market at all — or so it seems. And yet I want to run my operation profitably, according to professional practice. What do other buy and hold investors think? Do I have clients and, if so, what sort of marketing should I be doing?