Capturing Prospects' Email, Using It To Follow Up With A Newsletter--Do You Do It?

[Mark Perrill]

I'm going to change the script my call service uses to answer incoming calls that I generate from my direct mail campaigns.  I'm going to add "email address" to the items that the operators collect.

Here is my question.  Does anyone on BP use a prospect's email address to stay in touch? The classic Internet marketing technique is to send out a mass, once a month email with some (presumably) useful tidbits to keep your name top of mind so that when they are ready to, in our case, sell their house, they call you.  

If you don't do this, how do you follow up? How often?