DIY Lead Management

[Andreina Marquez]

Hey everyone,

I need help marketing RIGHT so my efforts don't go to waste...

I'm currently on a very tight budget. I'm using only what I have to market as much as I can so I can get my first deal and use that money for more marketing. Currently, I ordered 50 bandit signs and last weekend I put up 25 around the North Miami area from Friday-Sunday. I didn't get any calls, and some of my signs were taken by home owners even though I didn't put the sign on their property. 

So I'm trying to figure out other ways of getting leads since my bandit signs are only for the weekend. Yesterday I drove to Wal-Mart and got yellow legal pads, a box of red pens, and a box of envelopes for under $5 (Yay for smart marketing)... I still need to buy the stamps, the most expensive part of the process. I have a list of over 1,000 absentee home owners. Now, I'm going to write them all yellow letters... but I need help!

How can I keep up with everyone, keep the data organized, and be able to convince them to sell me their property so that all my work pays off?

I'm all for working smart, so every advice you guys have would be super helpful!

Thank you

[Dev Horn]

Your arm is gonna fall off if you hand write 1,000 letters!  =)

The main thing is you want to hit the people on your list repeatedly.  From those multiple touches, a few will call you and they become the only leads that you need to "manage" or nurture.  You can simply keep track of the leads on an Excel (or Google Docs) spreadsheet.

If you talk to a seller and find they are not interested in selling quick at a discount, you want to get all their contact info and then follow up - first maybe after a month, then maybe every 6 months.  This can be just a quick call - "Hi this is Andry Marquez again, I just wanted to see how you are doing and if anything has changed. blah blah"

Out of 1,000, you might get 50 to respond to a yellow letter over the next 6 months.  So you're not managing 1,000 leads, you really just need to manage the 50, and you can do that with simple tools.

Don't over think this.  Just do it.  Marketing is about repetition and recall....