What's the magic number??

[Carlo Palomino]

Doing a direct mail campaign and not sure how many drops I should do with the same list. 

I have read that 3 drops (one drop initially, one 3 weeks later, and one 3 weeks after that) is the right number. Can any one offer some insight from direct experience? Thanks!

[Michael Quarles]

right now it's 6 months then recycle your list.  The reason is an increased volume of sales which leave too many homes on your list that have sold.  

Most areas are at 17 cycle.   

And when you buy your new list don't suppress it against the previous one.