The biggest mistake I am seeing landlords make in the Charlotte Market

[Maranda Tucker]

The Hidden Cost of Overpricing Your Rental

One of the biggest mistakes I see landlords make in Charlotte? Overpricing their rental. With rising costs like HOA fees, insurance, and property taxes, it's tempting to push rents higher—but that strategy often backfires (and IS backfiring), especially in today's market.

Why Overpricing Hurts More Than It Helps

• Rents have softened, and supply is increasing. Tenants have more options, and overpriced properties are sitting vacant longer.
• Longer vacancies = lost rent.
• Less tenant interest = fewer qualified applicants.
• Price reductions = you likely end up earning less anyway.

A Real Life Example

An investor recently listed a townhome at $2,200/month instead of the market rate of $2,000/month. After six weeks of vacancy, they finally adjusted the price—but by then, they had lost over a month’s rent. Meanwhile, a similar home priced at $2,000 leased in two weeks with no losses.

Moral of the story: Price it right from the START. We are not in a position to "test the market" right now.