What's a good rental listing view-to-application ratio on FB Marketplace?

[Austin Wolff]

I currently have 483 clicks on my rental listing, which has led to 3 chats over FB messenger, but so far 0 applications. I'm going to reduce my rent by $100 as this ratio seems abysmal (quite literally a 0% ratio in view-to-application). 

But I'm just curious, what's the average view-to-application ratio anyone is seeing?

(I know it differs market to market. I'm in Fayetteville, AR if that matters to anyone, and renting out the master bedroom.)

[Pat Aboukhaled]

Hey Austin,

That's a solid question. From what I've seen, the average view-to-application ratio on platforms like Facebook Marketplace can vary quite a bit, but a general ballpark is around 5-10%. So for every 100 views, you might expect 5 to 10 applications. Given that you've had 483 clicks with no applications, it might be worth tweaking a few things before dropping the rent.

I had a client who also had a property in Fayetteville and who faced a similar issue. He was getting plenty of views but not much action. We updated his listing with better photos and added some details about the neighborhood amenities-like the nearby parks and cafes-and it made a real difference. Sometimes highlighting those little perks can catch someone's eye.

Also, consider whether your listing is reaching the right audience. Some channels like Youtube and Google have better segmentation options for real estate.

Don't get discouraged. A few small changes can turn things around.

If you want to brainstorm some ideas or need a second pair of eyes on your listing, feel free to reach out. Always happy to help.

Jasper / Pat

Turning investment visions into REALITY in Phoenix, AZ - Ranked #1 for residential real estate growth and opportunity by PwC

[Austin Wolff]

Quote from @Pat Aboukhaled:

Hey Austin,

That's a solid question. From what I've seen, the average view-to-application ratio on platforms like Facebook Marketplace can vary quite a bit, but a general ballpark is around 5-10%. So for every 100 views, you might expect 5 to 10 applications. Given that you've had 483 clicks with no applications, it might be worth tweaking a few things before dropping the rent.

I had a client who also had a property in Fayetteville and who faced a similar issue. He was getting plenty of views but not much action. We updated his listing with better photos and added some details about the neighborhood amenities-like the nearby parks and cafes-and it made a real difference. Sometimes highlighting those little perks can catch someone's eye.

Also, consider whether your listing is reaching the right audience. Some channels like Youtube and Google have better segmentation options for real estate.

Don't get discouraged. A few small changes can turn things around.

If you want to brainstorm some ideas or need a second pair of eyes on your listing, feel free to reach out. Always happy to help.

Jasper / Pat

Turning investment visions into REALITY in Phoenix, AZ - Ranked #1 for residential real estate growth and opportunity by PwC

 Thank you!!

[Nathan Gesner]

Quote from @Austin Wolff:

I don't have hard numbers, but would guess less than 10%. The easier it is for someone to click on something, the less likely they are to be a serious customer. People that specifically visit a website (realtor.com, Zillow, etc.) are more likely to be serious shoppers.