What's a good rental listing view-to-application ratio on FB Marketplace?

[Austin Wolff]

I currently have 483 clicks on my rental listing, which has led to 3 chats over FB messenger, but so far 0 applications. I'm going to reduce my rent by $100 as this ratio seems abysmal (quite literally a 0% ratio in view-to-application). 

But I'm just curious, what's the average view-to-application ratio anyone is seeing?

(I know it differs market to market. I'm in Fayetteville, AR if that matters to anyone, and renting out the master bedroom.)

[Benjamin Latusek]

I also don’t have a percentage, but in general - I have found Facebook Marketplace to have the “coldest” leads. However, it is a must to utilize Facebook Marketplace for rentals in the Des Moines, IA market. 

With that being said, there are a few tactics that I use to boost my success rates with marketing in Facebook Marketplace:

1) post on Facebook groups. Larger cities always have “for rent” pages. These will allow you to advertise in an area where viewers are actually looking for a new home or apartment.

2) boost your listing with a small daily budget. Even $2-$5/day makes a big difference in my experience

3) Follow up and ask engaging questions to the prospects. A staple of Facebook Marketplace is getting the “is this available?” Automated message. I have found the greatest success by responding to this to get the conversation some momentum. Answers such as “yes it is. When are you looking to move?” Or “yes it is. Would you like to schedule a showing?” Have gone a long ways for me.