What are the best way to market a long-term rental?

[Audrey Sommer]

Hello,

What are the best ways to market a long-term rental you just bought? I'm a newbie real estate investor, and my husband and I are planning to buy our first property this year or next. Renting for all my independent life now, I've noticed rentals I've found were on certain platforms being advertised, like craigslist, apartments.com, Facebook marketplace, and landlords posting to their personal social media accounts.

However, I can't imagine these avenues being the only advertising methods, when you have something like vacancy to fill. I think you would need to diversify as much as possible to get the word out. Are there other platforms and strategies to advertise long-term rentals? Do I need to be a certified real estate agent in order to advertise my rental on the MLS, like Zillow?

Are there any marketing resources in the BiggerPockets community that I can also look at? Thanks in advance!