Dealing with unmotivated callers

[Daniel Rubin]

We are on month three of our first marketing campaign. So far we started with post cards then moved to yellow letters and will be sending out zip letters this week. We have mailed approximately 2200 mailers each month and have gotten over a 1% response rate each month but most calls have been from tire kickers who aren't motivated and just want us to give them a price for their property.

How does everyone deal with tire kickers? If you know they aren't motivated do you do some research, call them back and give them a number even though they will most likely say no? Do you continue to mail to them? Do you remove them from your campaign but do regular follow-up via a phone call or text in case they become motivated?

Wanted to get other peoples perspective on how they deal with this type of caller.