Listsource Criteria: Equity % vs. LTV

[Account Closed]

Howdy,

I am planning to start my first direct mail campaign this month and have decided that I will purchase from Listsource and mail to absentee owners.

My question is,when it comes to criteria, is it better to go with Equity % or LTV? Also, while navigating the Listsource site, I didn't see any entry fields for either criteria. How do you determine Equity % and LTV on Listsource, and what number should I be aiming for in each one? If someone could provide some examples, that would be fantastic.

My focus is wholesaling. I'm new to REI and have zero knowledge of my local market, just to put things into context.

Many thanks

[Dev Horn]

% Equity and LTV are basically the same thing, just the reverse of each other. (i.e., 90% Equity = 10% LTV) Listsource doesn't offer both as % Equity does the job.

They are PROUD of that % Equity filter - they charge about 10 cents per record to use it - more than the ~8 cent cost of the base record.

Click2Mail has LTV, and you can use that filter at no cost, but I've grown more suspect of their data quality and their web site (and customer support) has not been good lately.

There are alternatives to using these filters, such as using mortgage origination date, etc. but the Listsource data with % Equity has been a really good list for us.