Marketing to Probate Leads

[Joaquin Caballero]

Hello All,

It has been a while since U've posted on here so here it goes.

I recently tried to start marketing to probate leads that I retrieved from my local county courthouse and have had abysmal results. I don't want to give up on the strategy, as I've heard so many good stories from people who love this elad source, but I need some advice.

My approach was to send out a short but professional letter, and then hand write their address and my return address on the envelope to seem more personal. I received 1 phone call and it wasn't a deal.

What gives? Do you have any way to obtain phone#'s or email addresses for the Executors?

Thanks in advance,

Joaquin

[Melodee Lucido]

Hello Joaquin,

If you study here on BP about direct marketing the emphasis will be on continued mailings to your list. A list of only 64 is hardly a chance at success but, guess what, it can happen >>> with repeated mailings. Sometime it takes a year of monthly mailings.

I wouldn't call your results abysmal at all. 10 returned letters would be one phone call out of 54 that reached their target---that is actually good. You can try to find the people from the 10 returned also. (Do a search here on that in upper right corner).

The fact that there was no deal and you are new is normal. It takes lots of practice to be able to convert leads to an actual transaction. There is no overnight success in crei. It is a profession that takes practice like any other. You can do this : >

I would not try to reinvent the wheel. Follow those that lead Joaquin. Look up Sharon Vornholt here on BP, go to her blog and read and learn. She is the best in this niche I have found and is very kind in her generous educational contributions to newer investors.

All the best of success to you.