Direct Mail Effort

[Eric Olsen]

Hey everyone!  Just wanted to post that I finally received my first call back from my direct mail efforts.  Target property is in my local area and the county assessors web site shows it is own by a local person as well though the billing address is different.

According to the voicemail left for me they are claiming that they do not own the house that I mailed them about. I will have to follow up on this to see if I can get more information from those who received my letter.

About my strategy with this...Targeting absentee owners for my direct mail. I am currently using colorful blank party invitations.  Its a half folded card stock insert that is white on the inside.  Outside color matches the envelope.  I wanted to stay as far away from anything that resembled business mail.  I figured who doesn't like to get a party invitation. It would almost certainly be opened before hitting the trash.

Content of the insert is simple...

Hello (sellers name),

I was driving in the area and noticed your property at 123 main st in Hometown USA.  I would like to purchase this property from you.  Please call to discuss details.  (phone #)

Thank you, 

Eric Olsen

These were all hand written and were the first series of mailers that included this home.

As I said this was a first for me so I wanted to share my experience and excitement!  Keep kickin' *** out there everyone.  Ill be joining your ranks soon!

E

[Randy Phillips]

I send out thousands of direct mail to absentee owners off of lists I have purchased. And I also send out many from addresses my bird dogs send. I buy 90 Pound card stock from Amazon and then have Office Max cut it into postcard size and it is really inexpensive.

I usually double or triple the money I've spent on my mailings. It can be scary spending thousands of dollars on direct mail and not knowing if it's going to pay off. My biggest payout comes from my bandit signs, I purchased 500 for $900 and have made $26,000 and I still have 150 signs left.

Let's make some Money....

Rando