Billboard experience anyone?

[Robbie J.]

I have a property that would be a great spot for a billboard, and I have checked state regs concerning what I can and cannot do as the property owner, and as someone leasing to the billboard companies to do their turn-key.  Any tips or advice on what to look out for in the deals, and how to negotiate with them?

One national company says we will do a 20yr land lease for approx 175-200 dollars per month, you dont touch anything.

Another says 10 yr 1000 per year land lease. They do everything as well.  

Any thoughts? Thanks!