Neptune, NJ · Member since 2014 · 116 posts · 51 votes
I mailed only 500 (appx.) postcards that cost me about $95.00 bucks to my target area and I signed 2 purchase contracts today. This program is awesome and is great if you know the areas you want to target. For the cost and for what my results were and my estimates for return (1 to be a flip the other a hold) I am going to hit this same area 2x a month till everyone knows my daughters pet goldfish name... "flipper"
Much better. Go online "USPS every door direct mail" there are different programs. I used the one in which I sent a slightly over sized post card (printed both sides) to the areas I wanted. (they have an interactive map that show you the very targeted zones) I actually received a number of inquiries but I moved on the two I new worked for me as no brainers. I might pursue another. The ROI on this campaign was through the roof. Remember this was my first one so I have no historical history data. Even though I am going to become a household name in this area In one month I am going to try another area that fits my criteria. I never touched a single postcard all the design and drop ship to the Post office was handled online. Very easy.
I'm interested. Did you send the normal "I Buy Houses" post cards or was your message more in-depth? Were all 500 post cards to different houses or did you send multiple cards to a certain set of houses?
@Michael Jobesaid I'm interested. Did you send the normal "I Buy Houses" post cards or was your message more in-depth? Personal I think.(I am debating on sharing). The message that "I" am buying personally not acting as an intermediary/wholesaler or Realtor. No scams - I let them know point blank I am interested in their home because it is tired and they just might not be keeping it up the way they should through examples of homes I have fixed in the area I hold and rent out. My homes are castles as compared to theirs so I am never worried about "well why should I sell to you I can rent myself" They could but the cost for them to repair and headache of renting often convinces them to sell to me. I am very gentle and figure out there needs (why they are selling) then I create a plan that works for both of us. @Michael Jobe said Were all 500 post cards to different houses or did you send multiple cards to a certain set of houses?Only 526 cards to the zone i picked out of many on the usps website for the areas i was interested in.
. If you google " "USPS every door direct mail" not only will you get the post office site but a ton of companies that offer the pieces that fit into the program. You can go wild with design and layout. The size can be huge also so it really stands out in the mailbox.
Strong Suggestion: this type marketing is very specific. You really need to know the demographics of the area you are marketing to. MAKE SURE YOU DO. if not this will be a waste of money. This marketing product should be just a small part in your overall marketing arsenal spelled out in your REI plan.
I've looked into every door direct in the past but always brushed it off because it wasn't targeted. But you're saying this type of marketing is very specific. Isn't it "general" and not "specific"? You're sending to every single person in a mailing route. I'm not doubting you, because you got 2 deals out of a $95 mailing so obviously it was extremely successful. I'm trying to figure out how to have similar results when sending to every person on a mailing route.
I've looked into every door direct in the past but always brushed it off because it wasn't targeted. But you're saying this type of marketing is very specific. Isn't it "general" and not "specific"? You're sending to every single person in a mailing route. I'm not doubting you, because you got 2 deals out of a $95 mailing so obviously it was extremely successful. I'm trying to figure out how to have similar results when sending to every person on a mailing route.
I've looked into EDDM a few times and thought maybe it would be better for overall branding than actual leads. You really have to know your market. Some routes will have very few home sales in a 6 month or year period, and some will have no distressed sales.
You hid it right on the head. It could be a waste of time as I did mention in a prior post. If your REI plan (to include marketing) is not location specific this plan is probably not meant for you. I am site specific. I hit very targeted areas. That is what works best for me and my companies. If I have a lot of properties I can control them better without the "windshield" (time traveling) between properties. Yes there are issues with putting your eggs in one basket but then again I don't I have 1 area i have 4-5 areas I invest in but again they are site specific to each individual 1. Hope that helps.
Seller came (came to me !!!) and dropped off contract for the 3rd property I acquired using USPS EDDM program. Told me another of his neighbor friends looking to migrate to a warmer climate and might call me. I gave him (the gentleman whom just dropped off contract) an incentive to get the friend to call me. 3 deals out of 526 postcards. Best hundred bux EVER I spent. (2 flips one will be a hold). I just contracted a very specific area to target 6 miles away. Should hit area next Friday the earliest. This mailing a little more money but hitting about 900 homes. Will let everyone know results of this mailing. Still no historical data since I just started campaign but looking good.