Internet Marketing Strategy Needs Critiquing
I'll try this again without advertising websites.
I'm in the beginning stages of redesigning my websites and working towards creating a larger web presence. Please take a look at my strategy below and let me know what you think.
Main Website
Audience - Buyers, Sellers, Private Investors, Wholesaler & Other REI's
Content - There will be a page for each audience type and how the can benefit from our services. I will also have a blog geared toward each audience type (i.e., How to sell your house quickly, Why our returns outperform the stock market, etc.)
Marketing - SEO, Google adwords, facebook, link building, directories, etc.
Lead Generation Website
Audience - Sellers
Content - Information about our buying process and how we help in different situations
Marketing - Direct Mail & SEO
Blog Website
Audience - Other REI's & anyone interested in learning through my REI expereiences
Content - Information about our deals, free resources, etc.
Marketing - SEO, link building
Question - How many lead generation sites should I create? Should I just have 1 lead generation website for all seller types or 1 website for each seller type (i.e., absentee, probate, etc.)? If the latter, I could tailor each site to specifically speak to the audience and I could track the response rate easier. Or I could have my lead generation website listed above and have a number of landing pages within the website. For instance, on my direct mailers, I could tell the probate sellers to visit http://www.xxxxxx.com/1234, absentee owners to visit http://www.xxxxxx.com/4321, etc.
Any feedback would be appreciated.