Tips for Improving Branding and SEO on Spec building website

[Jackson Malace]

My name is Jack Malace and currently I am working to build an online presence for my father's spec building company in Central Oregon, Malace Homes.

He currently has a website and facebook account that are not frequently updated. I had a few questions for improving his website's SEO and building a consistent brand across various platforms.

1. Would publishing 3 articles a week be too much or too little for the blog section? We will be publishing relevant project info along with valuable home buying information to drive organic traffic.

2. How frequently should we be posting on Facebook?

3. How often do you try to incorporate keywords for SEO optimization in an article?

4. Is there a benefit to building a presence through platforms like youtube or yelp?

Thank you in advance for any tips you have, excited to learn from you all!