How to name a home buying company for best SEO

[Dave Vona]

Hi, I'm trying to decide how to name a company that is going to be attempting to find home sellers.  I see many companies use some form of "something something home/house buyer" in the name.  I thought I would do this as well but then I noticed in Denver only one out of the top five Google results for "sell my house fast in Denver" has home or house in the name.  I'm trying to understand if it matters as far as SEO goes, and then whether it's important from a marketing perspective in general.  In other words, do I need to quickly get the message across what my business does rather than trying to explain it somewhere else (this would apply if I start doing direct mail, or other forms of marketing).  Let me know if anyone has thoughts on this.  Thanks.