Where do I post my real estate pop culture blog to get seen?

[David M.]

Hi Bigger Pockets!  I looked through a few pages in this forum and didn't see this thread, so I apologize if I am reposting a common topic.

About 4 months ago I launched a website to promote my local real estate presence.  I manage it as an electronic companion for my short term rentals, with pages of things to do in two different parts of the state, a link to my featured property, and of course a blog.  The blog tries to incorporate 80s/90s pop culture with real estate, to appeal to more than just residential property investors.

I enjoy writing and I think people enjoyed reading the first several posts, I just have no idea how to get it in front of more people.  I've got a pretty well managed LinkedIn network and have done everything I can to get my posts out there.  Everything is video now, so a blog probably isn't a big hit as a thing so much anymore, which doesn't help.

Is there a good place to submit posts to get exposure by another real estate channel?  Can I start a blog here and repost on Bigger Pockets, or is the Bigger Pockets blog only for "first run" content?  This is probably either a very basic or very theoretical discussion, and I'm looking for basic.  Again, if the holy grail of blogs is how to get exposure, I guess at least I figured out the right question to ask :)  I am about 15 years behind the 8-ball on starting a blog, and am not really experienced as you might be able to tell.

Thank you for your input and have a great weekend!

[Jorjio Hopkins]

Hi @David M.,

Congratulations on launching your website! I'm in the process of creating my own and batching content for the website and blog.  So I know the time and effort it takes to get to the point you're at.

There are so many ways to increase your organic traffic to your website, which hopefully creates more renters for your properties long-term.

• You could create a blog on BiggerPockets and repost your website blog content to that BP blog.  This could help your search engine optimization when people are on sites like Google. 
• That's great that you have a well managed LinkedIn network and post there consistently.  Stick with it! It often takes people seeing something 7 times, before they take any action, and that's if they actually need what's advertised.  By staying in front of them, you'll stay top of mind and brand yourself in the space.
• Have you considered other platforms like FaceBook and Instagram?  If not, these are two good potential options to leverage as you could repurpose the content you've already created into small succinct posts on these platforms.

All these methods take time and consistency.  So dedicate yourself to the journey and just continue to create consistent content.  Think about the benefits long-term and celebrate your small wins (small increases in traffic = a win!).  Learn and grown throughout the journey.  Before you know it, you'll ultimately be where you envisioned being in the end.