Instagram to generate leads/build network???

[Ryan Corcoran]

Hi BP, 

I have been involved with social media for quite sometime however, not very religiously. I am curious with instagram in particular... Has anyone had success using instagram to build a network? To generate possible leads by word of mouth (or word of posting, I should say)? 

I notice that many investors have been branching out to social media as a potential way to promote, market, network and generate leads. 

I would like to know your opinion and whether or not you have had success or not with instagram. I am not asking if this should be your mainstay of lead generation, but maybe as another form or in addition to what you already do...

Best,

Ryan 

[Matthew G.]

@Ryan Corcoran I think you have to identify your target market. Instagram has a more specific age demographic (18-24) than a platform such as Facebook. If your market exists in that age demographic, then by all means try it out.

Based off what I've read, IG users convert the best after clicking ads. Clicks are reasonably priced. It's a better fit for mobile apps and e-commerce goods. I'm not sure what type of leads you are trying to generate, I assume distressed property owners?

I'll be running some Instagram ads soon, but it will be for a real estate related mobile app. PM me if you want me to let you know how it goes.